Objectives & Explanations

Objective 1. The student will define civic engagement and recognize the vocabulary of American public and civic life.

Explanation. There is no single, widely agreed-upon meaning for civic engagement. For this reason, Challenges for this objective should ask students to consider the term and come to their own understanding of its meaning. Additionally, or as stand-alone Challenges, students should be exposed to the vocabulary of American public and civic life, including but not limited to the following terms:
    • popular sovereignty
    • republicanism
    • separation of powers
    • checks and balances
    • limited government
    • civil rights
    • civil liberties
    • citizenship
    • rule of law
    • civil service
    • federalism
    • deliberative democracy
    • social movements
    • public policy
    • equality
Example Challenge. Paint the Town
America has a rich history of commissioning art in public spaces: murals, mosaics, structures, you name it! In this Challenge, students must submit a proposal for a public mural on the exterior of a newly renovated district courthouse. The mural must measure 20 feet high by 60 feet wide and symbolize at least five of the terms listed above, as well as illustrate the importance of civic engagement. The proposal should include a listing of the terms with descriptions of how they will be realized in the mural, as well as a scaled down version of the mural created on letter size paper.


Objective 2. The student will explain the importance of engagement to the health of a democratic republic and discuss the history and current status of engagement in the United States.

Explanation. It is often told that as Benjamin Franklin was leaving the Constitutional Convention in September of 1787, a woman asked him what he and the other framers had wrought. His famous response – A Republic, if you can keep it – has remained a powerful reminder of the fragility of America’s democratic experiment and the importance of citizen engagement. Challenges for this objective should help students understand the imperative for citizen engagement, including the benefits of strong engagement and the problems accompanying weak engagement. Additionally, or as stand-alone Challenges, students should be asked to explore the history and the current status of such engagement in the United States.

Example Challenge. Why It Matters
In states across the country, legislatures and school districts are cutting back on social studies education, including civics courses and assessments. In this Challenge, students will be told that the Florida Legislature is considering legislation that would drastically cut civic education from the K-12 curriculum to allow more time for instruction in reading, math, and science. They will take on the role of an intern for a state representative who opposes this legislation and wishes to express her opposition during an Education committee meeting. The students’ task is to write a 2-page speech that makes the case for civic education in public schools.


Objective 3. The student will examine current sociopolitical issues and explain the structures and systems to which they are connected.

Explanation. Keeter, Zukin, Andolina, and Jenkins (2002) identify “Attentiveness”—the things people do to follow and stay current with political and newsworthy happenings—as an important dimension of engagement. As they posit, “Basic attentiveness is a harbinger of interest in the subject area, and public affairs should be the domain of all citizens. Paying attention is fundamental to nearly every other aspect of effective citizenship” (pp. 15-16). Challenges for this objective should encourage students to closely examine current hot button and otherwise important sociopolitical issues while requiring them to link the issues to the structures and systems to which they are connected (e.g., gun control efforts are linked to state legislatures, Congress, executive priorities, and special interest groups).

Example Challenge. Crush the Vote
It seems that everywhere you turn, people are trying to thwart civic engagement.  State legislatures are making it increasingly difficult to vote and/or register to vote, school districts are requiring extensive background checks to volunteer in schools, law enforcement is cracking down on protesters, and cities are instituting additional rules for planning public demonstrations. For this Challenge, students will be tasked with creating a 30-second video or creating an infographic that addresses the impact of such measures


Objective 4. The student will evaluate different styles of public leadership.

Explanation. Most would agree that effective public leadership requires skill and experience in ethical decision-making, communication, compromise, and governance. Still, the diversity among public leaders is vast. One only needs to compare, say, the diplomatic approaches of Teddy Roosevelt and George W. Bush or the governing styles of Bob Graham and Rick Scott to quickly conclude that there are more than a few styles of public leadership. To that effect, Challenges for this objective should expose students to a wide variety of styles and offer them opportunities to evaluate those styles. Don’t be afraid to think broadly; it is okay if students have never heard of or have no memory of the leaders, events, or leadership frameworks to which the Challenges expose them.

Example Challenge. Model Mash-Up
There are too numerous to count leadership models out there (e.g., Greenleaf’s Servant Leadership, Kouzes and Posner’s Five Practices of Exemplary Leadership, Sir John Whittmore’s GROW Model, etc.). For this Challenge, students must explore 3-5 models of their choosing and mash them together for a meaningful model of public leadership. Mash-ups should include a rationale, an illustration of the model, and descriptions of each component. Additionally, students must place 5 public leaders of their choosing in the model and explain/justify their placements.


Objective 5. The student will identify the processes of public policy-making and implementation.

Explanation. Before students can evaluate strategies for influencing public policy, they must first be able identify the processes of public policy-making and implementation. That is, students must know and understand the ways in which good (or bad) ideas are made into law and how those laws are implemented. Challenges for this objective will guide students in exploring these various processes at various levels of governance and allow them to differentiate between those levels.

         Example Challenge. Will It Pass?
When it comes to filing legislative bills, lawmakers sometimes introduce legislation that they know will be dead on arrival. On the opposite side of the coin, they sometimes introduce legislation that will surely make its way to the governor’s desk. For this Challenge, students will be given a list of proposed legislation in Florida. For each bill, they must determine the likelihood of it passing in the House, the likelihood of it passing in the Senate, and the likelihood of the governor signing it into law. Their analysis should be presented in percentages with brief rationales for the percentages. In the end, students must assign each bill a green, yellow, or red designation to signify whether they think it will pass, alongside a summary of their analysis.


Objective 6. The student will evaluate strategies for influencing public policy.

Explanation. Simply emailing one’s Congressman or signing a digital petition on Change.org—worthy civic activities, to be sure—are hardly effective strategies for influencing public policy. Or are they? This is the point of Objective 6—for students to consider and evaluate different strategies that individuals and groups can and do use to influence public policy. From phone calls to campaign donations, and from lobby dollars to protests, Challenges for this objective should charge students with identifying and evaluating the various strategies.

         Example Challenge. Digitally Rock the Vote
Multiple political observers, researchers, and civic engagement scholars have commented on the degree to which digital technologies are changing the face of our democratic republic. For this Challenge, students will take on the role of freelance designer and civic engagement expert who has been asked by Rock the Vote (http://www.rockthevote.com/) to create a digital civic engagement manual for young people who want to effect social and political change. Specifically, students must create a manual that runs between 5 and 10 pages and outlines effective strategies for influencing public policy. The manual should speak to Rock the Vote’s target demographic and incorporate its music theme. Aesthetics and substance matter. Accordingly, students should put a lot of thought into both the content of the manual, as well as its design. A catchy title, slogan, and logo are encouraged.


Objective 7. The student will communicate effectively and persuasively around issues of public importance in a variety of public venues.

Explanation. As Objective 3 demonstrates, Attentiveness matters. But so does communication. It’s not enough for young adults to know about the issues; they must also be able to effectively and persuasively communicate around issues of public importance. Moreover, they should be able to do so not just behind a computer screen, but also behind a podium, behind a letter to the editor, and behind a scholarly report. With that in mind, Challenges for this objective should ask students to communicate in any and all ways around important public issues. 

         Example Challenge. Energizing Young Elephants
The GOP is trying really hard to energize younger Americans. Recently, the National Republican Congressional Committee (NRCC) created a hip new BuzzFeed-like website aimed at getting young people excited about their message. For this Challenge, students must imagine that they were just hired as a “Youth Participation Consultant” for the NRCC. Their job is to serve as a representative for the Millennial generation and help the NRCC design an ad campaign that communicates their social message to Millenials. The ad campaign must include four posters and the students must hold a focus group with 3-5 Millenials to determine how the posters will be received. A one-page evaluation of the ad campaign’s effectiveness (based on findings from the focus group) must be submitted.